Which analytics software do I have to use?
Are we able to customize the types of data we want at the Project, Campaign, and Creative Element levels?
Can I specify what I use for my campaign key or unique identifier?
How long does it typically take to launch an implementation?
How do I add a new campaign data attribute or classification?
Can I create more than 1 campaign ID at once?
Will I still have to upload data into my analytics tool, such as SiteCatalyst?
Does the system support different user types?
Can I easily access my data?
What does the system cost?
Can you put me in touch with current customers?
What type of ongoing support do you offer?
Which analytics software do I have to use?
We’ve done integrations with Omniture SiteCatalyst, Webtrends, Google Analytics, and IBM Coremetrics. TMM is currently an Adobe Genesis partner. Don’t see your system mentioned here. Don’t worry, we are extremely flexible and have written API’s and integrations for Email service providers, online survey companies, CRM systems, and a number of other different systems.
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Are we able to customize the types of data we want at the Project, Campaign, and Creative Element levels?
Yes, each level has a few mandatory fields; however the other data attributes you want to track are built around your business rules. We can also build custom applications to help you streamline the process of tagging and integrating your marketing data. An example of this would be creation of a campaign template that automatically creates the appropriate data classifications by channel.
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Can I specify what I use for my campaign key or unique identifier?
Yes, most organizations have some business logic around what they want to use as a campaign key or unique identifier. Some examples we’ve implemented are CID’s, ADID’s, KNC’s and more. In addition, we can also build “hints” into your tracking codes so you can quickly identify links.
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How long does it typically take to launch an implementation?
Once we’ve determined which attributes to track, it takes about a week to build a custom implementation of your system and approximately another week to test and set up your web analytics connection. Our goal is to move as fast as the pace you set.
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How do I add a new campaign data attribute or classification?
Administrative users can update the existing field values. For example, if you want to add a new marketing channel called “Sponsorships”, these can be updated within the system. We also provide regular updates to our customers when the need arises for a significant update of their campaign tracking needs.
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Can I create more than 1 campaign ID at once?
Yes, once you’ve built Marketing Project and Campaign buckets, there are tools for you to create up to 10,000 campaign IDs at one time. Our goal is to make it simple to track every single one of your marketing campaign assets.
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Will I still have to upload data into my analytics tool, such as SiteCatalyst?
No, the vision behind TMM’s system is to automate the integration of your campaign data. Most of our client’s pick a time to send the campaign data into your analytics system. We also provide tools to push a file upload or download into your system.
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Does the system support different user types?
TMM currently supports 3 types of users.
Can I easily access my data?
Yes. We despise software companies that hold companies data hostage. Our system provides a link to download all of your data in two easy steps. Return to top
What does the system cost?
TMM’s pricing is based on a flat monthly fee, and our customers quickly pay for the system through better campaign insight and streamlining the marketing campaign ID creation process. We do not charge for additional users or by the number of IDs you create. Current pricing is based on the type of analytics tool you utilize and if there is any custom development required. Please contact us to learn more about pricing and to see the product in action.
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Can you put me in touch with current customers?
Yes, we want to make our current customers our biggest fans and are proud of the relationships we’ve built. Contact us for a demo and we are happy to connect you with some of current customers.
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What type of ongoing support do you offer?
Once implemented, TMM offers email and phone support as part of your monthly fees. Custom development, as well as additional support may be also be purchased.
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"Track My Marketing helps us easily share campaign information with peers in one central repository. It doesn't get any easier!"
I was able to reallocate a significant portion of my advertising budget to the most effective channels. The savings more than paid for the service."
"Building something internally is costly. Is it really worth spending the time and then doing all that work? If you have a good system with good product support like TMM does, it’s a no brainer."
TMMdata, LLC.
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Easily manage, track, and
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