Too much data and not enough insight is a significant challenge facing organizations. Our goal was to design a simple and flexible campaign management platform to make it easy to manage our marketing efforts. To help you get started there are a few basic tips that will help you get started.
I know, this is pretty basic but most marketing teams fall into the data trap. This is the trap where we try to track everything we have ever wondered about. However, having brainstorming a list of hundreds of different tracking variables typically does not ensure a successful implementation. You've probably heard the saying “you can’t manage what you can’t measure,” but too often we fall into the trap of trying to measure too much. Most organizations can find big wins by selecting a handful of tracking variables and diligently managing and testing against those variables. Something that may help you get started is our free campaign implementation worksheet to give you a few ideas of the types of variable’s we see our clients managing.
We all have campaign stakeholders. Agencies, cross-functional teams, different departments, are just a few of the people that have a stake in campaign management. Successfully campaign management needs a champion. Someone who speaks up in a meeting to say, “Sure we can track that.” We believe successful campaign management relies more on people than the technology. We utilize workflows and different user types to ensure that there is not a reason for a team to create and implement a tracking ID. Making it easy for different stakeholders to get the information they need to do their job ensures a successful implementation. It doesn’t matter where the champion works – most are in the analytics or marketing teams – but each winning analytics organization has one.
Trying to keep track of all of all of your marketing data is hard work. The days of dropping a campaign and waiting 8 weeks for the results to roll in are over. The rapid change of customer preferences and technology can make the day-to-day of a marketer overwhelming. Successful campaign management organizations are constantly refining their strategies to gain more customer insight and refine their management processes. A clean, trusted dataset is needed to ensure that you are pruning the losing campaigns and investing in the winning campaigns. Continually working to improve your campaigns will create the environment that leads to marketing inspiration. The bottom line is that you have to work hard to constantly be in front of the next technology change and customer trend.
"Track My Marketing helps us easily share campaign information with peers in one central repository. It doesn't get any easier!"
I was able to reallocate a significant portion of my advertising budget to the most effective channels. The savings more than paid for the service."
"Building something internally is costly. Is it really worth spending the time and then doing all that work? If you have a good system with good product support like TMM does, it’s a no brainer."
TMMdata, LLC.
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